Soo-Ah is the innovative Founder of BRU Broth, a company that produces bone broth beverages that combine organic, long simmered bone broth with cold pressed vegetable and root juices. In search of a healthy and nutrient dense alternative to sugar laden beverages, Soo-Ah began combining her mother’s bone broths with fresh vegetable juices and BRU began as a local delivery service to clients and Crossfit gyms in the Bay area. Having grown up drinking bone broth alongside using it to help her father recover from cancer, Soo-Ah wanted bone broth to be more convenient, and she launched a 100% organic line of ready to heat and sip bone broths that are now sold in natural retail stores . We’ve got the details on her inspiration for Bru Broth and her drive as a female entrepreneur!
1.) Why did you start your company?
I grew up drinking bone broth my entire life. Bone broth was a significant part of my Korean heritage, and after the birth of each of my two sons, the first source of nourishment I had was the bone broth my mother made and delivered to the hospital.
When my father was diagnosed with colon cancer, my mother was a regular in the hospital, bringing bone broth each day and helping to nourish my father back to health. (In fact, many of the doctors and nurses at the hospital would also look forward to my mom’s daily delivery of bone broth!) I believe bone broth saved my father’s life and set out to create the cleanest, freshest, and most sippably delicious bone broths on the market. BRU bone broths were the first 100% USDA organic bone broths in the refrigerated section, and the first to combine cold-pressed organic vegetable and root juices. I am really proud of this!
2.) If you could have any superpower, what would it be and why?
This is going to seem super nerdy (I did go to M.I.T. after all… ), but I would want to be able to access 100% of my brain! Kind of like that pill Bradley Cooper took in the movie where he instantly becomes a super whiz at everything. It would be awesome to be able to in seconds learn a new language, be a whiz at any subject, write a book overnight, and have the ability to basically figure anything out. Most importantly, of course, I would put my powers to use to solve major problems in the world around hunger (bone broth for all!), disease, global warming, etc. Then, I would use my powers to go find those other solar systems out there and confirm Stephen Hawking’s theories about parallel universes!
3.) Tell us a story/incident that happened while starting or running your company that may have made you feel defeated. Now tell us how you overcame that.
Well, truth be told, I have a lot of those moments. I think it comes with the territory of entrepreneurialism! Because BRU, a bone broth plus cold-pressed vegetable juice never existed before, it was difficult to find anyone who could, or was willing to, manufacture for us. It was tricky to figure this out and marry two disparate manufacturing processes together. At one point, I remember sitting with one of my investors who asked me whether there was a real possibility that we would not find anyone or any way to make this happen. While at that moment I did share his fears (but could not verbalize this as he had just invested in my company!), I am a believer that obstacles do not block the path, they are the path, and that I just needed to overcome each obstacle, one by one, until it happened. And it did.
4.) Have you ever been underestimated simply for being a woman? Tell us how.
Sure, underestimation happens every single day of my life, it seems. Add to that the minority piece (I’m Korean), and it’s a double whammy for me. I think there is an underestimation issue, for sure, but I think there is also some magnification that happens once a woman becomes a mom. Now it’s a triple whammy. It drives me a bit crazy to be tagged as a momtrepreneur, versus just simply an entrepreneur. Like we are entrepreneurs that walk around with laundry and skillets. Men who are fathers aren’t called dadtrepreneurs. But when I look at it through a more rose-colored set of lenses, I hope what I’m seeing is that these tags validate the fact that as women, moms, and entrepreneurs, the recognition is that at the end of the day, we have not one, but two full-time jobs. We are CEOs of our companies and CEOs of our households.
But, at the end of the day, underestimation only makes me say:
BRING IT. I will prove you wrong in spades.
5.) Are you working on any upcoming projects you can tell us about?
Yes, I am super excited about a number of projects I am working on, one involving my two boys that is very near and dear to my heart (and is top secret for now). I also started writing a Young Adult Science Fiction book a few years ago that I hid away after I read it and realized how horrible the first draft was. But, as my adherence to the obstacle philosophy goes, I need to keep hunkering down and keep moving on to drafts 2,3,50, and 200! So, yes, I will persevere and one day I might just show it to someone!
6.) What is your best advice for anyone starting their own business?
I meet so many people who tell me they wish they could do what I do. Which of course is hilarious, because I want to say, “You mean, work 80 hours a week for no pay? Ha!” But in all seriousness, the best advice comes from my favorite Jedi, Yoda: “Do or do not. There is no try.”
We've got a GIVEAWAY this Friday on Instagram! Win our BE A BOSS Halter Top AND A Three Day BRU Cleanse from Bru Broth (valued at $89)