Her Undies Are Made To Be Wedgie Proof!

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Meet Amy Jones, founder of Amys Undies. She has created a specifically fitted line of underwear for women with full bottoms. She saw a need and is working on fulfilling that need through her Indiegogo campaign



What/who inspired you to start your business?

"The fact that there are no manufacturers that make underwear for women with more on their backside. It was done out of necessity for comfortable underwear. And this is coming from a 5'1" at 135lbs."

Where did you grow up? What was your childhood like?

"I grew up in Saint Louis and I still live here. My childhood was very busy. I did ballet from 2-17, gymnastics from 5-14, competitive swimming from 4-16. I was working with my dad from 8-14 with the wood flooring business so I can use just about every type of tool electrical and not. Then I was a lifeguard from 16-19. I went and volunteered at 9/11 ground zero for a month. Then I was a minister from 19-28 and then I was a stay at home mom. I tried real estate for a year and found I liked helping people get a house vs selling someone on a house was very different. I then ran into this problem and it has been the first thing I have been passionate about so I am very happy to spend as much time on it as needed if not more.

I was in Girl Scouts and in 4-H. In 4-H i had a hand stitched pillow win a purple ribbon at the state fair. I have always been crafty and do well in stitching, knitting and sewing."

If you could have any super power what would it be and why?

"To be able to give those that have no drive in life the drive to not live off of government support and do something for themselves and to give those that are in despair the strength to keep going. Everyone deserves to take advantage of personal drive and achieve the things the believe should exist whether it be the lazy or those who need a helping hand."

Tell us a story/incident that happened while operating your business that may have made you feel defeated. Now tell us how you overcame that.

"I am currently going through that right now as I am trying to get this off the ground and have gotten a lot of great feedback but that hasn't shown itself in purchases yet. We just redid some of the marketing material so that it is communicating more along the purpose of the business. I am pushing through it and hanging onto that I know this is needed and i just have to persist and that is how I came to contact you as I have been going out and talking to as many people as I can. I never really feel that defeated as I know that there are a lot of women that are going through what I am going through and I just keep my eye on the mountain to reach the point where I can provide them with better fitting clothing."

Tell us something fun/unique about you that most people don’t know.

"I almost was a professional ballet dancer and I didn't go to college."

Have you ever been underestimated simply for being a girl/woman? Tell us how.

"Of course especially since I am vertically challenged also. I am physically strong, can run pretty fast and have a higher IQ than most. I have won a number of wrestling incidents, races and had some jaw dropping instances with my opinion."

What are you doing currently and what are your goals?

"I am currently getting a clothing business up and started, getting the first run funded through Indiegogo. I want to grow this from being underwear to a full clothing line as the patent I wrote covers not only the bottoms but also tops and has an inventory algorithm because of the increase in sizes to maintain those the balance in the sizes vs the demand. I want women to feel comfortable and maybe en empowered by their clothing as it is a big part of our lives and culture, they shouldn't feel uncomfortable, confined or embarrassed by ill-fitting clothing

I am also part of the PTO at my kids school but we just finished the largest fundraiser of the year so most of my goals for the year are handled besides making the goal on the Indiegogo campaign."

A big Thanks to Amy for sharing some of her personal experiences!

We will be talking to some of our Trailblazer Ambassadors soon and you can read all about them right here on our Blog.
The first girl we will talk to is Sophia Kalantizis our #surfergirl from Florida who created the Kind Line.
Check it out!