Bridging the Gap Between Comfort and Style
Judith Samson is on a mission to help women feel beautiful and confident. She founded Bra Bridge after noticing her own body changing over the years, along with an increased difficultly in finding a well-fitted, flattering bra. Already having her hands full being a mom to 3 teenage boys and a criminal defense attorney, she still founded Bra Bridge in order to help women everywhere conquer a common problem.
Read more about how Judith manages balancing motherhood with being an entrepreneur!
1.Tell us about your company?
Bra Bridge is a company that was inspired to help women feel good about themselves. I believe women will benefit greatly from the Bra Bridge because it gives them a great shape, confidence and gets rid of the unwanted parts of being large breasted; side-boob, the bouncing and sagging while still wearing an attractive bra. Most women I have come in contact do not want to wear the large paneled bras with the padding to keep everything in place. The Bra Bridge gives larger busted women the choice to wear a “normal” bra while looking their best.
2. What/who inspired you to start your company?
I created the Bra Bridge out of a personal need. After being a criminal defense lawyer for 2 decades in the Twin Cities, I noticed my body changing. Things weren’t as perky as before. Being a size 36D, my bust was not something I necessarily wanted to flaunt. One day I looked in the mirror and pulled my bra cups together and quickly realizes what a difference a simple fix can make, and the Bra Bridge was born.
3. Tell us a story/incident that happened while starting or running your company that may have made you feel defeated. Now tell us how you overcame that.
My day is no busier than most women who own 2 business and a mother of 3 teen boys. It starts out at 7:00 a.m. and goes until 10 p.m. I have always been an organized well oiled machine. My responsibilities include multiple court appearances a day at various court houses in the Minneapolis/St. Paul area. In between court, I work on Bra Bridge whether it’s reaching out to contacts, editors, producers of shows for example, View my Deal. Being a lawyer and an entrepreneur are entirely different businesses, yet all involve communicating in an effective and concise manner.
Within the first couple of months launching Bra Bridge, a wonderful article was written about us in the local paper and we got 200 plus sales that day, then it slowly disappeared and this scared me to death. I kept thinking who will ever buy Bra Bridge? Then I quickly realized it’s a constant marketing effort, and a challenge.I have never been the type to shy away from a challenges, in fact I strive on it and always make it a mission to be the best I can be.
4. Have you had any unique challenges as a woman in business?
I have not experienced any downside being a female entrepreneur, probably because I chose a market specifically geared towards women.
5. What is your biggest fear with your company and how do you overcome it?
My fear has always been I won’t succeed. I am hard on myself and always challenge myself to be the best I can be.This business is no different, failing is not an option.
6. Please share your best piece of advice for aspiring female founders.
My advice for others; I believe in making lists based on priority and getting everything done on the list. There’s no room for procrastination when there are that many balls in the air. Don’t ignore the advice of mentors, just pick and choose what is relevant to you but take it all in. Develop thick skin, there are many no’s in starting a new business.
7. What are your goals with the company?
My hope for Bra Bridge is that is recognized as a household name like Spanx.
Bra bridge is small product that has a BIG impact on women's self esteem! Judith Samson is a true inspiration. Her drive and passion for helping others truly sets her apart.
JOIN US THIS FRIDAY ON INSTAGRAM, FOR OUR FEMALE FOUNDERS GIVEAWAY! YOU CAN WIN SOME SWEET STUFF FROM BOTH BRA BRIDGE AND TOO PRETTY. SEE YOU THEN!