Have a Good Hair Day, Everyday!


Want to have a “good hair day” everyday? Now you can thanks to Scarlett Rocourt, founder of Wonder Curl! Scarlett created Wonder Curl after she decided to let her hair go natural. She saw a huge need for a product that would let women embrace their curls without looking frizzy and out of control. Read more about Scarlett’s journey to create Wonder Curl and what inspires her to keep going!

1.Tell us about your company?

Wonder Curl is a full line of hair products for curly hair. At Wonder Curl, we strive to make the world a better place by giving our customers great hair days, every day!

Wonder Curl empowers anyone with curly hair to wear their hair in its natural state with confidence.

2. Who/What inspired you to start your company?

I was inspired to start Wonder Curl because of my big, frizzy curly hair. I stopped relaxing my hair and went natural about 12 years prior to creating my own products. I struggled to find the best products that would give me that ‘fresh with conditioner look’ after my hair dried.

I was using about 4 different styling products in my hair to achieve defined hair, which only lasted about one day, two days if I was lucky.

I set out to make the perfect hair gel that was humidity proof, didn’t flake and dried weightless in my hair. After several months of trial and error, I finally came up with the Get Set Hair Jelly which is still my best seller.

3. Tell us a story/incident that happened while starting or running your company that may have made you feel defeated. Now tell us how you overcame that.

When you’re a small business, it’s hard to find the right manufacturing partner. I thought I found a local company who was willing to grow with me. Unfortunately, they were having financial trouble and got evicted from their building. This was after not getting any returned calls or texts for 2 weeks. All of my products, jars, labels, everything were now property of the landlord. After several calls to the building manager, I was able to get all of my stuff back, but now I was back to square one which was a major setback for me.

At the same time, I was very transparent with my customers and fans about what was going on. I went live on Periscope and explained the situation and why so many orders weren’t going out. The beauty about it, being real & honest, was that everyone appreciated my being so forthcoming with my struggle and understood. I almost sent out emails to all my customers letting them know about their orders and gave them the option for a refund. Everyone but one customer was willing to wait.

Customers love it when the business owner is honest with them. They want to know you which makes you more relatable.

4. Have you had any unique challenges as a woman in business?

Luckily, my industry is mostly women so I have found a great support system from other business owners, influencers and customers.

My biggest challenge was really about me and being able to build up my confidence to tell people that I am an entrepreneur and own my own business. After taking an accelerator program where we had to really dive into business operations and give a presentation on our business, I can tell anyone anywhere about who I am and what I do.

5. What is your biggest fear with your company and how do you overcome it?

My biggest fear is that Wonder Curl would fail. I’ve had so many setbacks throughout the years that I’ve wondered if those were signs to quit. With every setback, however came a win (even if it is a conversation with a customer telling me how the products changed her life) which told me to keep going and not to stop what I’m doing.

I have learned from those setbacks and keep looking forward to actualize my goal for Wonder Curl, to get the products into the mass market so more curly haired women can benefit from the nourishing products.

6. Please share your best piece of advice for aspiring female founders.

From feedback I’ve gotten from other women who want to start their own business is that they are afraid to put themselves out there. I had to learn to network and essentially speak to strangers.

If there is something you have been wanting to do and that nagging feeling just won’t go away, then do it. The cost of entry is so low with the internet and social media. There are a ton of resources from your local SBA to Youtube. Start small and see where it takes you.

7. What are your goals with the company?

My 3 year plan is to grow Wonder Curl with a distributor to get the products into more stores and into the hands of more curlies. I want to add more products to the line including a children’s line and men’s line.

I want to stay true to the brand and its integrity by continuing to offer great products that are 100% vegan and cruelty free. As a vegan, it’s imperative that I stand by my products. If I don’t want it in my body, then I don’t want it in my body.