She Put Lip Gloss on Tilman Fertitta

caitlin.jpg
Caitlin Picou was on season 2 of Billion Dollar Buyer with her company Kismet Cosmetics. Did she put lip gloss on Tilman Fertitta?  Well, let's just say that he tested it out, loved her products and so did his customers. Yep, she got a deal!

In today's blog, Caitlin talks about the unexpected passing of her father and how he saved the cat from their burning house. The house that her father rebuilt and she lives in to this day. She also talks about feeling defeated and how she overcame that..... Read on!

1.Why did you to start your company?

I always knew I wanted to run my own business, but it was figuring out what exactly that would be. Once my father passed away suddenly, I knew life was too short. He and I always discussed business I would begin one day, so I took everything I had learned over my career and launched my own brand. I saw a need in locally owned boutiques for a cosmetics offering. So I started there and the rest is history!

2.Where did you grow up? What was your childhood like?

I grew up in Covington, LA, where I actually live now. I live in the same exact house. Well Technically. You know 'This is Us'? where the house burns down. Well that happened to us when I was about 12. We were sleeping and our house burned to the ground. My dad even ran back in to save the cat. But thank goodness we all survived. Then we built the house I live in now, on the same property. Once he passed, my husband and I moved in and began our careers and family. My childhood was great! Full of love and encouragement from both my parents. I couldn't have asked for a better one. 

3.If you could have any super power what would it be and why?

To function without sleep! Is that a superpower? There is so much I need to accomplish in a day, that if I didn't need to sleep, I could really mark everything off the list easily!

4.Tell us a story/incident that happened while starting or running your company that may have made you feel defeated. Now tell us how you overcame that.

Oh there has been so many! But that just comes with owning a business. In the beginning, I would do A LOT of pop up shops. And there would be times where no one, I mean NO ONE came. It was totally depressing. But you just have to power through that stuff and keep at it!

5.Have you ever been underestimated simply for being a woman? Tell us how.

Oh I think all the time. I think in my daily dealings with vendors, they try to pull wool over your eyes. But I have been developing products for a decade now and I really know  how it all works. I also believe a lot of people think this is just some sort of 'hobby' of mine. 

6.Are you working on any upcoming projects you can tell us about?

Yes! Working on a totally new way to deliver cosmetics to you. There has been tons of talk about how to create your very own customized pallet. You purchase other pallets, and pop out your favorite colors and glue them in. Not exactly easy, or glamorous. But I have partnered with a girl out of Texas, and I am proud to say I will have the very first fully customizable pallet box on the market. You will be able to select your favorite eye shadows, blushes, bronzers, foundations and illuminators, and click them together like legos. They fit into a gorgeous box that has a compartment for your liquid products AND brushes. It is slightly bigger than your iPhone. Totally genius! So stay tuned!

7.What are your goal with the company?

I want to be a company that thinks about the entire look or outfit. Everything from skincare to lipstick. For example, we have almost nearly built out a full lip care and color line. We have THE best lip scrub on the market, I dare you to find one better, a moisturizing lip liner, all the lip colors and types you can imagine and even a hydrogel lip mask to help hydrate. I want to be a full service company where you get all the products needed for the perfect lip look, or the flawless eye design.

Check out our Female Founders Giveaway with Kismet Cosmetics this Friday on Instagram. We will be pairing our mauve EMBRACE YOUR DIFFERENT  muscle Tee with Kismet's hydrogel eye mask, liquid lipstick and body bronzer.